Corona Beer Ad Analyze

More than a Corona What do you imagine when you hear Corona beer? Usually it’s that same image of the commercial taking place on a perfect beach. What would a beer have to with a beach, that’s isolated and pretty much perfect? Corona is selling it’s beer by selling a dream with it; and it’s working. The typical Corona commercial we see on television has basic elements that are present in all of them. These basic elements are a beach, with crystal clear water, flawless sand, isolation, and of course a cold Corona beer. In a particular Corona commercial that I had analyzed goes like this, it starts with the signature beach, that’s completely isolated, with calm crystal clear water, and sand that is so clean you can eat off of it. Next it starts to zoom out and the Corona beer comes into the picture between a young woman bathing in the sun and a man skipping rocks along the water, while the man is skipping the rocks his phone begins to ring. He is about to go for another rock but grabs his phone and then there is a slight pause, he then skips the phone along the water like the rocks. The woman then brushes her hair back with her hand and continues to just relax and be attractive. Then the commercial ends with its signature slogan, â€Å" Relax Responsibly†, on the bottom. What the ordinary person doesn’t know is that all of these components are used to hook the customer and it works almost every time. Through Jib Fowles, â€Å"Advertising’s Fifteen Basic Appeals†, we learn of the aspects that attract the average consumer to buy products, which are the Fifteen basic appeals. Fowles suggests that advertisers incorporate desires and needs of the consumers into the advertisements; these desires and needs that captivate the viewer or the consumer are part of Fowles Fifteen basic appeals (73-74). The most obvious appeals in the Corona commercial that I analyzed are the needs for autonomy, to escape, and for aesthetic sensations; there is also a small hint of the need for sex. Starting with the more apparent ones we will look at autonomy first. According to Fowles the need for autonomy is projected by â€Å"the need to endorse the self. The focus here is upon the independence and integrity of the individual†(82). What Fowles is getting at here is that the consumers like the idea of independence and keeping themselves up on there own two feet. This is connected with the Corona commercial by the actions of the man. The man is on the beach he gets a phone call an average person would pick up the phone. But in fact this man goes against social standards and rebelling against what should be done. He’s deviating from the world and standing alone by doing what he wants to do. What he wants to do is drop all responsibility and not conform to societies beliefs of all work and no play. Next we look at the need for escape. We can all imagine that place of escape and the Corona commercial exemplifies this paradise that is isolated and away from other people. It’s just you, the beautiful beach, and your Corona beer. What more could you ask for when your away from the world? From the commercial there is a sense of escape from responsibility when the man tosses the phone away. You also see the man’s need to escape by the fact that he’s on the beach by himself with just his lady. The final dominant appeal is the need for aesthetic sensations. Watching the commercial with the image of paradise, a beautiful woman, and a cold Corona there’s a feeling of perfection. It gives the viewer this extreme satisfaction that through a Corona this is all possible. This picture perfect view captures the consumers and leaves an imprint of perfection in their minds. Humans like things that are nice to view. If it’s nice to view they want to encounter it more and have it. Finally in this commercial there is a slight hint of the need for sex. The woman on the side is a symbol of sex in the commercial. Her very slight movement and presence gives a feeling and need for sex because a man and a woman isolated alone on a flawless beach gives that sexual sense. Even though sex is not so evident it is still signaled. So why all these appeals and mind games in order to sell a beer? Well the average consumer thinks when they buy a product they are buying just the tangible product that they picked up in the store. But the truth is they’re being sold something much more. Along with that pair of shoes you’re buying the advertisement’s life. What I mean by the advertisement’s life is the qualities and desires portrayed in the advertisement. In fact, when you buy a Corona you’re also buying a lifestyle in paradise. Advertisers tap into our deepest desires in order to take us away from practicality and to make their sell. Along with that Corona beer we’re being sold independence, escape, imprinted image of paradise in our minds, and a little bit of sex. Chuck Blore, a partner in the advertising firm Chuck Blore & Don Ruchman, Inc. had said â€Å"Advertising is the art of arresting the human intelligence just long enough to get money from it. † Advertisements have the ability to make you stop thinking with your brain but more with your desires. With this ability to put our desires on a poster or television screen we are led to believe that with that product we can achieve our dreams and desires. It’s more than just a beer that Corona advertisements are selling. They are selling a lifestyle where there are no responsibilities except to relax. Corona makes us believe that with just a six- pack of cold Corona we are transported in to a lifestyle where you have a private beach, a babe right next to you, no hint of the modern world, and no worries. This is exactly what advertisers want their consumers to think. If an advertiser is able to tap into the desires of consumers through advertisements, they have pretty much caught the consumer in a never-ending cycle. Like in Corona’s case, every time I see a Corona I think of that perfect beach and a captivating woman next to me. Corona was successful in tapping into my desires and now I feel that with a Corona I can be in paradise. Advertisers are very tapped into our desires and can influence what we buy and what we like. Like with the Corona commercial, if we buy Corona we can live a life free from social binds and have a perfect life. This desire, the perfect life, can be simply achieved by buying that six- pack of Corona beer. Corona isn’t just selling their beer but a dream that is highly unlikely with the idea â€Å"Relax Responsibly†. Works Cited â€Å"Corona Beer – Dumping Your Cellphone – 2009 Commercial. † Youtube. 28 Sept. 2009. Web. 14 Feb. 2010. Fowles, Jib. â€Å"Advertising’s Fifteen Basic Appeals. † Common Culture. 6th ed. Ed. Michael Petracca and Madeleine Sorapure. Upper Saddle River, NJ: Pearson Education, Inc. , 2009. 71-88. Print. Shah, Anup. â€Å"Media and Advertising. † Global Issues. 26 Jan. 2008. Web. 20

Dangers of the Internet

Many people view the internet as an ultimate resource for anything they desire. The people who say that the internet is a brilliant invention for the best have reasons backing up their idea. For example, Sherry Turkle writes about such ideas explaining how the internet is an excellent tool for the better in her essay, â€Å"Can You Hear Me Now? † Turkle believes strongly that the invention of the internet is an innovation for the better and emphasizes to her readers how important it is in everyone’s lives nowadays. On the other hand, some believe exactly the opposite of Turkle’s invalid inquisition that the internet is a tool that is most definitely not for the greater good. The internet is a major promoter of violence and bad habits, it allows abusers to reach people that do not want to be reached and it opens many of us up to identity theft and malware viruses. The internet is an extremely risky device that many of the common users take for granted due to the lack of knowledge of its dangers. With the great power that the internet provides comes great responsibility that its users must also provide. Just like many other things, there are people who lack such responsibility and use the internet with bad intentions. Influencing Violence The first point of discussion pertaining to the harmfulness of the World Wide Web is that it is a great promoter of violence and bad habits. Users are free to roam to any type of website they please, whether it is a game site, social networking site, forum site and etcetera. The internet has no restrictions as to what people put on websites and web pages. Much like violence in video games, the internet can influence violence towards its users as well. Michele L. Ybarra speaks about the amount that children are influenced by the violent website on the internet today in her essay â€Å"Linkages Between Internet and Other Media Violence With Seriously Violent Behavior by Youth,† which was published in the â€Å"Official Journal Of The American Academy Of Pediatrics. † The internet is a host to many violent games and violent based websites alike. About 97% of the youth ages 12-18 are using online communications and have online access (Ybarra 929). With this many kids on the internet they can browse and view hate pages which discriminate against people or they can come across violent related web pages as well (Ybarra 930). With this increased exposure to these websites, causes an increase in violent behavior among our youth. Ybarra and her team conducted a study of 10-15 year old children and the effects of the different sources of violent media on their real habits. The results showed substantial results of increased violent behavior among the group that was associated with the violent media (Ybarra 933). Results reported that the violent behaviors included shooting or stabbing, aggravated assault, robbery and sexual assault (Ybarra 933). Among the many types of media that was studied such as: music, video games, television and the internet, the type of media that was the most influential was the internet (Ybarra 933). Ybarra goes to show her readers that most of all websites used included killing, fighting and shooting which in correlation contributed to the stimulus of the children’s anger level, having delinquent friends, and substance use such as drugs and alcohol (933). The monitoring of what our children view on the internet is crucial towards their health and well being, without monitoring our children are prone to be influenced by immoral and violence behaviors. Reaching Those Who do Not Want to be Reached Another harmful risk that the internet so willfully provides is the dangers of domestic violence and child predators. The internet allows predators and violent domestic partners to access people and children on a wide scale with the click of a mouse. The various social networking sites that the internet provides is practically like a database for people to access whoever they want. Although children and the victims of domestic violence do not want to be reached by predators and violent spouses, it is easy for these terrible people to reach them without their own consent. As I myself say, the internet is â€Å"Stalking made easy. † In her article, â€Å"Friend Request or Foe,† Laurie L. Baughman persuades her audience of the dangers and risks pertaining to internet stalking, mainly pertaining to domestic violence. Baughman is a senior attorney at the Pennsylvania Coalition Against Domestic Violence, thus giving her the right to speak about the topic. Facebook itself has over 400 million active viewers, and it considered the most popular online social networking sight for adults and children alike (Baughman 933). Baughman also points out that Facebook users in total upload approximately three billion photos every month and the average user spends about 55 minutes a day on the site (934-935). With such astronomical numbers like these, this introduces a whole new type of stalking based violence that was once again introduced by the internet. To start, pertaining to the issue of domestic violence, which is the major topic that Baughman discusses in her essay. She feels that it is an extremely dangerous asset that the internet has brought upon society. Baughman asserts in her essay â€Å"†¦Internet users who are victims of domestic violence may be vulnerable to further abuse or may experience harassment or stalking through these social networking mediums† (935). This quote offers a brief summary of the topic that Baughman is most concerned about in her essay, which will be addressed below. Domestic violence is defined as abusive behavior in a relationship to gain or maintain power, all of which can be done by actions or threats (Baughman 936). To show how much of a problem domestic violence has become; Baughman uses the quote â€Å"An estimated 1. million women are victims of physical assault each year† (936). With the amount of people attached to the internet today, many domestic assaults root from internet stalking. These social networking website were people post pictures and information about themselves has become a source of vulnerability of victims of domestic violence (Baughman 940). For example, many of us post pictures and personal information on Facebook, but what many do not know is that there can be bad people that we do not want seeing this information looking at it as well. Many of you may be familiar with the quote from Spiderman â€Å"With great power comes great responsibility,† this is much like the quote from Baughman’s essay when she states â€Å"Using technology is like a super power: you can use it for bad and you can use it for good† (940). This quote from Baughman’s piece stresses her concern of how much power comes from the internet and how people can use this power by means of harming other people. With this power that the internet has given to anybody who uses it, comes people who use it by means of stalking. The term cyber-stalking came directly from the invention of the internet and it is defined as behavior that constitutes â€Å"computer† based harassment (Baughman 940-941). Such stalkers do things such as: monitoring other people’s email, sending email threats or insults, disrupting email communication, using others email identity and using the internet to get personal information (Baughman 941). Although many may see all of these as an invasion of privacy, with the power the internet has given us, most of them are very simple to do and done quite often. In her essay Baughman shows her readers how cyber-stalking often leads to physical staking (941). With the small amount of difficulty that cyber-stalking is, often an abusive partner uses it to maintain power and control over their victim (Baughman 941). All of the above ways discussed, pertaining cyber-stalking can allow an abuser to access their victim through the internet, even if the victim has set up an internet protection, which will be discussed in the next topic (Baughman 941). Baughman uses an example of such harassment through emails in her essay; she tells us a story of how an abusive husband sent 1,500 pages of threatening emails to his ex-wife even when she had a restraining order placed on him (944). To sum up Baughman’s essay, due to social networking sights allowing individuals to freely post photos, comments, and other personal information, the internet acts as a personal information super-highway that is easily reached by abusers (965). A simple search of a persons name can bring up very personal information that abusers can easily access (Baughman 965). In sum, social networking sights and the internet are tools for communication, blogging, picture sharing and now vengeance by abusers. Roam at your own risk (Baughman 953). Nobody, including domestic partner are safe when on the internet. The next point of discussion relating to how abusers can access people who do not want to be reached is the issue of child predators on the internet. The author L. Alvin Malesky, Jr. , PhD in the Department of Psychology writes his essay â€Å"Predatory Online Behavior: Modus Operandi of Convicted Sex Offender in Identifying Potential Victims and Contacting Minors Over the Internet,† in correlation to this topic. Most sex offenders know their victims before even meeting it them, they become acquainted through the internet (Malesky 24). As discussed previously in Baughman’s essay, this task of becoming acquainted with anyone you want is relatively easy with the amount of social networking websites today. Predators tend to disguise themselves as another teenager and lie about their identity, the internet provides them with ideal cover that can fool even the smartest of children (Malesky 24). In his essay Malesky affirms â€Å"Chat rooms were the most frequently used component of the Internet to identify and contact potential victims† (26). When a child that talks about sex in anyway on the internet, it is found appealing by pedophiles and is often the reason why pedophiles go after a specific child (Malesky 27). This warning given by Malesky shows her readers how every little thing you say, post or do on the internet can be viewed by these disturbing people and can possibly make you their next target. These sex offenders patrol the virtual world in hopes to find a victim and eventually meet with them in person. People are free to surf the web, the type of people that lean towards an attraction to children are also free to do as they please. The internet give minors vulnerability to people who wish to do them harms (Malesky 30). In conclusion to his topic Malesky tells warns his readers that children should not post anything sexual on the internet or talk to people you do not know, you never know who may be looking or listening (Malesky 30)! Children are put in harms way while online, thus in sum urging how unsafe the internet really is. Cyber-Crime Lastly, the internet itself has brought forth a new type of crime everywhere in the world. The term cyber-crime refers to crime that takes place from a computer through the internet. These cyber-criminals can steal your identity, take your personal information and even give your computer a virus without ever leaving their computer desk. The root cause of this new crime is directly due to the invention of the internet. As was previously stated, the internet is a tool that requires responsibility. Criminals take no such responsibility when performing illegal cyber-crime related acts. Nobody is safe when they are on the internet with the growing amount of yber-criminals today. Kit Burden discusses the issue of the increasing problem of cyber-criminals in her essay, â€Å"Internet crime; Cyber Crime – A new breed of criminal? † which was published in â€Å"Science Direct† (College Edition). Burden starts out her essay by showing her readers that 43% of Americans recognize cyber-crime as a problem (2). These types of crime have been introduced to the world thanks to the invention of the World Wide Web. The first example of a cyber criminal I would like to point out is the increasingly more and more common hacker. Hackers use technology to gain unauthorized access to private computer systems, which is mostly for the purpose of retrieving confidential information such as credit card number and internet passwords (Burden 3). If the hacker has used a computer for functions with intent of retrieving other peoples information and date, this is considered illegal based off the Computer Misuse Act in 1990 (Burden 4). A hacker can obtain the most confidential of information on your computer, for example they can take your credit card information and use it as their own. Hackers may also go onto company website and alter what their information reads for terms such as of political leads and malicious intent such as cyber terrorism (Burden 4). Secondly, with the increasing threat of hackers, there is also an increasing threat of credit card fraud. These two go hand in hand with each other because hackers much of the time aim to receive others credit card information illegally by hacking. Burden points out that there is an estimated four billion dollars lost to credit card fraud each year and fifty percent of that money lost comes from online credit card fraud/hacking (9). Burden also points out how vastly internet related commerce is growing, therefore so will the amount of money lost to credit card fraud due to the increasing dangers posed by hackers (9). Along with credit card information, we must not forget that hackers can steal information such as accounts that you have set up online, which can hold your payment information and use them as well, the same goes for your email account. Lastly, on top of all that hackers can install malicious software onto your personal computer without you knowing. Viruses are embedded within files which you may think to be real; however they can be completely the opposite and trick you into downloading a virus. Most of the time, if one clicks on the virus itself it will download without you even noticing. Viruses can do whatever the maker of the virus wants them too. Viruses such as a key logger are planted on a computer and it will show the hacker who made the viruses every key you input into the computer. For example, if you type in your credit card information, the hacker will now be able to view it. The famous ‘Love Bug’ virus was released two years ago and single handedly completely shut down and paralyzed over 100 million computers (Burden 5). Because viruses can be spread to many users at a very fast pace and often can not be erased, they are looked down upon by the government and are taken extreme legal action against (Burden 6). Conclusion In conclusion, one has learned a great amount about the internet and the harm that it can bring. The internet puts a great amount of power into the hands of anyone who decides to use it, a power that should not be tampered with and often is by its abusers. Many reasons validate the inquisition that the internet is not a resource for the greater good but it is a tool that can and frequently is used for promoting violence and bad habits, allowing abusers to reach people that do not want to be reached and lastly, it opens many of us up to identity theft and malware viruses. We must all think twice about using the internet and if we do hopefully now we will take extra precautions especially when giving the power to roam the web to our children. The internet is an extremely dangerous place and we must not forget, nobody is safe when they are on the internet!

Do Children Read Purely For Enjoyment Education Essay

The term reading for pleasance is the 1 used most frequently in official British course of study paperss. Pleasure and enjoyment are both words that occur, for illustration, in England ‘s National Curriculum ( NC ) programmes of survey for reading ( DfEE/QCA, 1999: 46 ) . Reading is an of import first measure to personal development, and to societal, economic and civic life ( Holden, 2004 cited in Clark and Rumbold, 2006 ) . It allows us to larn â€Å" about other people, about history and societal surveies, linguistic communication, scientific discipline, mathematics, and the other content topics that must be mastered in school. The National Literacy Trust defined reading for pleasance as â€Å" reading that we do of our ain free will, expecting the satisfaction that we will acquire from the act of reading. It besides refers to reading that holding begun at person else ‘s petition we continue because we are interested in it † Nell ( 1988 ) , besides states that reading for pleasance is a signifier of drama that allows us to see other universes and functions in our imaginativeness. This is supported by Holden ( 2004 cited in Clark and Rumbold, 2006 ) who besides regarded reading as a â€Å" originative activity † that is far removed from the inactive chase it is often perceived to be. Others such as Graff ( 1992 ) have described reading for pleasance as an interpretative activity, which is shaped by the reader ‘s outlooks and experiences every bit good as by the societal contexts in which it takes topographic point. However, reading for pleasance could be described as being much more than merely a signifier of drama and escape ; it is besides a manner of linking with a text. Pullman ( 2004 ) , wrote on the characteristics that make reading pleasurable: â€Å" See the nature of what happens when we read a book†¦ It is n't like a talk: its like a conversation. There ‘s a back-and-forthness about it. The book proposes, the reader inquiries, the book responds, the reader considers. And we are active about the procedure†¦ We can plane or we can read it easy ; we can read every word, or we can jump long transitions ; we can read it in the order it presents itself, or we can read it in any order we please ; we can look at the last page foremost, or make up one's mind to wait for it ; we can set the book down and†¦ we can accede or we can differ. † This infusion has been taken from a Guardian article, and is written by the writer Phillip Pullman. He describes reading as a democratic activity because the reader can take charge of what they read. On the other manus, he states that theocracies have a narrow thought of what literacy is, in that they believe it contains merely one thing, and has merely one intent ( Pullman, 2004 ) . Although the article was most likely to hold been written with grownups in head, the infusion taken could be applied to readers of all ages. All definitions fit in with thought of reading for pleasance. Connecting with a text enables the reader to prosecute to the full in what they are reading. However, when engaged in a text we are able to see different universes and functions which can spread out our imaginativenesss.Are kids reading for pleasance?Harmonizing to Clark and Rumbold ( 2006 ) , research suggests that a turning figure of kids do non read for pleasance, and that there appears to be a diminution in the Numberss of kids reading for pleasance over clip. Between 2000 and 2009, on norm, the per centum of kids who reported reading for enjoyment day-to-day dropped by 5 % , from 69 % to 64 % ( OECD, 2010 ) . This signals the challenge for schools to prosecute immature people in reading activities that they find relevant and interesting. The primary purpose of the research conducted by Clark and Rumbold ( 2006 ) was to research reading for pleasance, with the chief focal point being on kids. Their research has been used a great trade within this paper for its relevancy to the assignment rubric. This determination is supported by grounds from the Progress in International Reading Literacy Study ( PIRLS ) , which indicated that attitudes to reading hold declined somewhat in England ( in 2006 compared to 2001 ) ( Twist et al. 2007 cited in ESARD, 2012 ) . What was found highlighted that kids in England had less positive attitudes to reading than kids in most other states. It was besides identified that misss by and large enjoy reading more than boys. This is looked at, more in deepness, farther on in the paper. Additionally, a study by the publishing houses Pearson, who questioned instructors, identified that 74 % warned that students did non pass adequate clip reading outside the schoolroom ( BBC News, 2012 ) . Children ‘s writer Frank Cottrell Boyce highlights the issue by stating, â€Å" It ‘s worrying to believe that so many immature kids are non being inspired to pick up a good book and acquire lost in a narrative. † ( BBC News, 2012 ) . This highlights a clear demand to do certain that kids are being provided with the right types of books which stimulate their involvement, capture their imaginativeness and do them desire to turn the following page.Why do kids read?Evidence suggests that reading for pleasance is non ever cited as the chief ground for kids reading. Surveies have explored the issue of why kids read and there have been comparable consequences. The bulk of kids surveyed responded with accomplishments based grounds, grounds to make with acquisition and ap prehension, or emotional grounds ( ESARD, 2012 ) . This is supported by a study conducted by the National Literacy Trust ( NLT ) as portion of Reading Connects ( Clark and Foster, 2005 ) , who found that the bulk of kids emphasised accomplishments related grounds for reading. One-half of the kids said they read because it is a accomplishment for life and because it will assist them happen what they want or need to cognize. More male childs than misss reported that they read because it will assist them acquire a occupation or because they have to. Girls indicated that reading is fun, teaches them how other people live and because it gives them a interruption. However, a survey conducted by Dungworth et Al ( 2004 ) showed consequences that pointed more strongly towards pleasance being a ground for kids reading. This fitted in with the thought that reading was emotional, and related to the manner reading made them experience. Some kids besides said that they read because it was loosen uping. It should be noted that this study was merely conducted with twelvemonth 5 students and hence does non possibly demo a true representation of primary school kids of all ages. The literature suggests that there is a split between grounds why kids read. On the one manus there are the kids who read for enjoyment and for relaxation, whilst others do it chiefly because it is educational and enlightening. However, the bulk of kids do look to tilt towards more skill related grounds as to why they read. This indicates that the pleasance may be taken out of reading for them.The benefits linked with reading for pleasance?Research with kids has shown that reading for pleasance is positively linked with many benefits. Clark and Rumbold ( 2006:8-9 ) identified these chief countries as the benefits to reading for pleasance in the National Literacy Trust ‘s Reading for Pleasure: Reading attainment and composing ability ; Text comprehension and grammar ; Breadth of vocabulary ; Positive reading attitudes ; Greater self assurance as a reader ; Pleasure in reading in ulterior life ; General cognition ; A better apprehension of other civilizations ; Community engagement, and A greater penetration into human nature and decision-making Harmonizing to the National Literacy Trust, they are dedicated to constructing a literate state and emphasize the importance of reading for pleasance as one manner to progress literacy attainment in kids. Similarly, Clark and De Zoysa ( 2011 ) , who have been referred to below, besides focussed their research on immature people. Due to the complexness of some of the inquiries and constructs, they decided to curtail the age scope of take parting students to upper KS2 ( 9-11 old ages and older ) , hence the findings can non possibly be generalised to all students in lower KS2 and KS1. Reading for pleasance in KS1 and lower KS2 is an country that does necessitate more focal point and research. Clark and De Zoysa ( 2011 ) found a important positive relationship between enjoyment and attainment. This indicates that kids who read more are besides better readers. However, they made no deduction sing cause and consequence, hence higher attainment may take to more enjoyment of reading or greater enjoyment may take to higher attainment. In a big graduated table study, Clark ( 2011 ) likewise found that those who reported basking reading were six times more likely than those who did non bask reading to read above the expected degree for their age. In contrast, kids who reported non basking reading at all were 11 times more likely than those who enjoyed reading to read below the degree expected for their age. It was besides found that merely one in 10 kids who read seldom or ne'er, scored above the degree expected for their age compared with one in three of immature people who read everyday. This is once more strongly supported by PIRLS, who reported that â€Å" there is a strong association between the sum of reading for pleasance kids reported and their reading accomplishment. † Guthrie and Wigfield ( 2000 ) besides discovered that kids, who become engaged with reading, provide themselves with â€Å" spontaneous † larning chances that are tantamount to several old ages of instruction. They besides identified that kids with a positive attitude to reading are more likely to pattern the reading accomplishments they are larning at school. Similarly, like Clark and Rumbold ( 2006 ) , Guthrie and Wigfield have focussed chiefly on immature people, through discoursing occupied reading, with its attending being on the part of kids ‘s motive. In add-on to this, research has shown how developing a love of reading is of import for kids ‘s life opportunities. Harmonizing to the OECD ( 2002 ) , detecting ways to prosecute students in reading may be one of the most effectual ways to act upon societal alteration. Their analysis showed that students whose parents had the lowest occupational position, but who were extremely engaged in reading, obtained higher mean reading tonss than pupils whose parents had high or average occupational position but who were ill engaged in reading ( NUT, 2011 ) . â€Å" Reading for Pleasure † is a cardinal policy for the National Union of Teachers ( NUT, 2011:4 ) their usher proposes that, â€Å" the National Curriculum and its statutory appraisal system, Ofsted reviews and the answerability government, mark scene, school betterment and action programs all exert a important influence on what instructors do in the schoolroom. † As a consequence, reading for pleasance can be viewed as a luxury and occurs seldom in the schoolroom. Besides, the inclination towards utilizing infusions from books instead than whole texts for pattern and readying, the attraction and immediateness of a scope of digital media, the shrinking of school and public libraries and the clip demands of guaranting full course of study coverage have all gone against schools promoting students to read for pleasance. Other research into benefits of reading for pleasance has identified that kids who are read to everyday, at age three, have a vocabulary of a kid aged five which is about two months more advanced than those who are non ( Washbook and Waldfogel, 2010 ) . Furthermore, grounds besides illustrates that reading for pleasance can profit kids beyond the schoolroom and into their grownup life, hence enriching the universe around us. The International Reading Association ( 1999 ) believes that kids who enter the grownup universe in the twenty-first century will read and compose more than any other clip in history. They will necessitate advanced degrees of literacy to execute their occupations, run their families and conduct their personal lives etc. They deem literacy to be that of import that they will necessitate it to get by with â€Å" the inundation of information they will happen everyplace they turn. † This is supported by Hargreaves Macintyre ( 2005 ) who stated that hapless reading accomplishments show a relationship with deficiency of employment, lower rewards and fewer chances for promotion. Harmonizing to Clark and Rumbold ( 2006 ) , reading for pleasance has non been a immense research precedence. Nevertheless, surveies are roll uping that emphasise the importance of reading for pleasance, for both educational every bit good as personal development. These surveies show that advancing reading can hold a major impact on kids and their hereafter. However, it should be noted that the bulk of these surveies are based on connected research and would profit from a more strict attack.Motivation for readingResearch into reading has identified the importance of reading motive in explicating literacy behavior. Guthrie and Wigfield ( 2000 ) , define reading motive as. â€Å" the person ‘s personal ends, values and beliefs with respect to the subjects, procedures, and results of reading. † They suggest that reading motive is a multi-faceted â€Å" concept † that includes reading ends, intrinsic and extrinsic motive, self-efficacy and societal motive for reading. In add-on to this, the National Literacy Trust ( 2006 ) province that research has repeatedly shown that motive to read lessenings with age, particularly if kids ‘s attitudes towards reading become less positive ( McKenna et al, 1995 ) . Consequently if kids do non bask reading when they are immature, so they are improbable to make so when they get older. In motive research, research workers and practicians have focused chiefly on task-mastery orientation, i.e. wining at a undertaking. Persons with a public presentation orientation enterprise to maximize favorable ratings to their ability ( Thorkildsen and Nicholls, 1998 ) . Performance orientation is seen as extrinsic motive. It is associated with the usage of surface schemes for reading and desire to finish a undertaking instead than to understand or bask a text ( Meece and Miller, 1999 cited in Guthrie and Wigfield, 2000 ) . Wigfield and Guthrie ( 1997 cited in Guthrie and Wigfield, 2000 ) inform that extrinsic motive was made up of three facets. The first being reading for acknowledgment, this is the pleasance in having a touchable signifier of acknowledgment for success. Second, reading for classs, whereby a kid desires to be favorably evaluated by the instructor, and in conclusion competition in reading is the desire to surpass others in reading. In contrast, Ryan and Deci ( 2000 ) refer to intrinsic motive as battle in an activity that is based on personal involvement in an activity itself. Hidi ( 2000 ) , province that readers who are per se motivated are more likely to happen a assortment of subjects that involvement them, and benefit from an attach toing sense of pleasance. It should be noted that although the surveies by Meece and Miller ( 1999 ) , Thorkildsen and Nicholls ( 1998 ) , Ryan and Deci ( 2000 ) and Hidi ( 2000 ) focused chiefly on kids, they were conducted in America and hence attitudes towards reading may be different to those in the UK. However, a study carried out by the International Reading Association ( 1995 ) identified that like the UK, misss possessed more favorable attitudes than male childs at all class degrees. Self efficaciousness is another facet of reading motive. Bandura ( 1986 ) defines it as â€Å" people ‘s opinions of their capablenesss to organize and put to death class of action required to achieve designated types of public presentations. † An person ‘s beliefs about their capablenesss can act upon motive and behavior ( Bandura, 1982 ) . Therefore, in this context, it could be said that when a kid evaluates their ain competency in reading and, believes their attempts have been successful, their assurance is increased and willingness to seek similar and more ambitious books occurs. Additional surveies by Quirk et Al ( 2009 ) and Jackson ( 2002 ) have supported Bandura ‘s theory. Much research into this country has concluded that pupils with high intrinsic motive, a undertaking orientation, and high ego efficaciousness are comparatively active readers and high winners ( Guthrie et al, 2000 ) .Boys V. GirlsHarmonizing to ESARD ( 2012 ) surveies have revealed that boys enjoy reading less than misss. A study conducted by Clark and Douglas ( 2011 ) for The National Literacy Trust, identified that there has been a important spread between male childs and misss who enjoy reading. In 2005, 10.7 % more misss than male childs enjoyed reading ; by 2009 this had widened to 15 % . As a consequence of these statistics, Clark and Douglas ( 2011 ) made this bold statement: â€Å" Its deductions are important non merely for literacy but for male childs ‘ wider educational attainment and finally their life chances. † This statement stresses the importance of reading for enjoyment. Besides, despite a big figure of national publicities of reading, focused on male childs between 2005 and 2011, they are still non reading for pleasance every bit much as misss. Had these non occurred, the spread may hold been even wider. Schemes that have been introduced to promote male childs to read hold focussed on two attacks. Through programmes such as the National Literacy Trust ‘s Reading Champions undertaking, the purpose is to alter attitudes to reading. Besides, male childs are given the chance to read by being provided with free reading stuffs from strategies such as Boys into Books. Harmonizing to Maloney ( 2000 ) , the writer of Boys and Books: Building a Culture of Reading Around Our Boys, boys by and large similar to read books that reflect their image of themselves, peculiarly what they aspire to be and what they want to make, i.e. something that they can associate to. Besides, books that can do them laugh and appeal to their sense of mischievousness and fiction that focuses on action more than emotions. Interestingly, boys enjoy books that are portion of a series, such as the Harry Potter series as they appear to supply male childs with a sense of comfort and acquaintance. Possibly unsurprisingly, many male childs tend to be passionate about scientific discipline fiction and phantasy. Finally, newspapers, magazines, amusing books, athleticss cards and direction manuals, these are stuffs that are frequently non available in the schoolroom. Research suggests that when male childs read these stuffs, they do non see themselves to be reading at all, because thes e stuffs are non valued at school. It could be said that The National Literacy Trust provides reasonably valuable and dependable information. 17,089 students aged 8-16 from 112 schools from England, Northern Ireland, Scotland and Wales participated in the on-line study on immature people ‘s attitudes towards reading in November and December 2009. One piece of research that has been prevailing throughout looking at gender differences and reading for pleasance is that entree to reading stuffs for male child seems still to be an issue and seems to associate to parental attitudes towards reading. Clark and Douglas ( 2011 ) province that male childs are less likely to state that they have entree to a computing machine, magazines, newspapers or books compared with misss. Besides, whilst 79.1 % of misss say they have books of their ain at place, merely 66.5 % of male childs say they do. This indicates that there may be a demand for runs to turn to societal attitudes around male child ‘s reading, and the parental function in resource proviso suggests that parents may hold a function to play in turn toing the gender spread. Interestingly on arrangement more male childs read and appeared to bask reading more, nevertheless this is merely one category and can non be generalised to the population.The current criterion of instruction of reading in schoolsThe Literacy Guide for Primary Schools 2012-2013 announced that the criterion of instruction of literacy, in primary schools around the United Kingdom is better than it of all time has been. They province that schools are presenting lessons which are thorough, advanced and originative and, as a consequence kids are motivated and larning takes topographic point ( National Literacy Trust, 2012 ) . However, there was still one in five kids neglecting to accomplish the expected degree at Key Stage 2 in 2011. In footings of alteration, the new bill of exchange course of study for English ( 2012 cited in National Literacy Trust 2012 ) puts a strong accent on the instruction of systematic man-made phonics. Furthermore, the Teachers ‘ Standards require for all instructors to â€Å" show an apprehension of and take duty for advancing high criterions of literacy, articulacy and the right usage of Standard English. † ( DfEs, 2012 ) . Ofsted ( 2010 ) characterised excellence in reading by set uping phonic cognition and accomplishments and their application through reading, composing and comprehension of what they ‘re reading. Besides broadening and widening the scope and quality of reading, and eventually, heightening the instruction of reading by its application across the wider course of study. The 12 schools chosen for the Ofsted ( 2010 ) analyze all had above mean consequences in both KS1 and KS2. They represented a scope of cultural and socio economic backgrounds, and the schools were widely distributed and included urban and rural scenes. Although the sum of schools chosen is slightly little, the fact that they represent a spectrum of different backgrounds highlights the fact that any school can accomplish excellence in learning kids to read, and promote reading for pleasance. However, one unfavorable judgment of seting so much focal point on phonics and kids being tested on their reading at the age of six is that kids may be put off reading for pleasance ( Guardian, 2011 ) . The study dismisses past concerns sing frights about the consequence of structured acquisition and instruction on three and four twelvemonth olds by stating that they have small foundation. However, they make the strong point that some of the rules of man-made phonics, such as inflexibleness and adhering merely to decidable books until the kid no longer needs formal systematic phonics instruction, could present an â€Å" unreal ceiling and cut down the motive of kids who want to research books and take on the challenge of reading for themselves † ( Ofsted, 2010 ) . It is agreed that what is of import is that kids who struggle to get the critical accomplishments of blending and segmenting are given as much aid as possible ( Ofsted 2010 ) .Promoting reading for pleasance in the schoolroomAside from guaranting a deepness of capable cognition in the rules, theory and patterned advance of phonics, instructors need to â€Å" plunge the kids in a rich reading environment † by reading a broad scope of quality texts ( National Literacy Trust, 2012:4 ) . The NUT ( 2011 ) discusses the benefits of kids being read aloud to in the schoolroom. Surveies have shown that kids who are read to are more likely to make better in school both academically and socially. Alan Gibbon, writer and instructor, knows firsthand the benefits of effectual, reading aloud clip. In his ‘Reading for Pleasure ‘ usher, for the NUT, he states that reading aloud is about making a positive reading experience to prosecute the pupils. Therefore instructors need to pattern their enthusiasm for books and reading them. This can be achieved through executing the voices of the different characters in the books: inquiring inquiries every so frequently to happen out what everyone thinks might go on next to assist construct suspense and to do it more interesting for the hearers and, eventually, halting the narrative at an exciting point. This will do the hearer want to come back and read some more. On arrangement, the instructor demonstrated these accomplishments magnificently and it was apparent that the kids loved being read aloud to. It was clear that the instructor was familiar with the book as there was no stumbling over words and phrases which made it much more gratifying for the hearer. The voices were executed brightly and the kids were kept engaged and ever looked frontward to reading more. Obviously, supplying the kids regular clip to read self-chosen books mutely is besides truly of import. Schraw et Al ( 1998 cited in Clark and Rumbold 2006 ) found that there was a positive relationship between pick and affectional facets of reading, such as motive. Children are much more likely to take a book that looks interesting to them. Research from the United Kingdom Literacy Association ( UKLA ) highlighted the demand for quality clip for independent reading in the schoolroom. In school, it was observed, that the kids normally read mutely when they came into the schoolroom first thing in the forenoon, nevertheless, more clip is possibly needed whereby kids get a set sum of clip to read mutely as it appeared that the sum of kids reading for pleasance was comparatively low. One scheme to be considered is Drop Everything and Read ( DEAR ) ( NUT, 2011 ) . At a set clip of the hebdomad, everyone in the school ( including all staff ) , stops what they are making and read something they enjoy for 20/30 proceedingss. Finally reading publicity programmes need to be implemented that make reading an experience that is actively sought out by pupils ( Clark and Rumbold, 2006 ) . There is besides a demand for schools to recognize that a broad scope of reading stuffs will promote pupils to read. From pattern, it was made cognizant that schools tend to read aloud infusions instead than the whole book. A survey commissioned by the educational publishing house Heinemann, portion of Pearson Education, was the first wide-scale research into the usage of books in literacy instruction in the UK. The research involved over 500 primary learning staff from 500 schools in the state. Amazingly, 12 % of primary school instructors said they had ne'er read a complete book with their category. It appears that this depicts a distressing image of dependance on little infusions, instead than whole books, for literacy. The research besides identified that about two-thirds of instructors felt that reading merely extracts in category could potentially turn kids off reading, at the same clip a farther one in five say they saw grounds of this already go oning. It was besides found that six in 10 instructors believe that reading whole books in their schoolrooms would hold existent academic benefits on their students, both in test public presentation and academic success ( Edinger, 2009 ) . The job that appears to originate here is that if kids are n't acquiring the experience of reading whole books in category, they may ne'er acquire that grasp for them. Reading extracts merely, may besides intend that you are losing out on the best and most critical spots of a book.DecisionTo reason, the research suggests that there has been a little diminution in kids reading for pleasance. It is besides apparent that misss tend to read for enjoyment more so than male childs. However, there are spreads in this country, and more research is required. Male childs who do read are more likely to make so for skills-related grounds, such as, to assist them to acquire a occupation in the hereafter ( Clark and Foster, 2005 ) . It has besides been made evident that there are many benefits to reading for pleasance ; these include reading attainment, positive reading attitudes and greater ego assurance as a reader ( Clark and Rumbold, 2006 ) . There are assorted ways to acquire kids reading for pleasance in the schoolroom. Including the instructor reading aloud to them ; seting on the voices of the different characters and, halting to inquire inquiries associating to the book. Besides, giving the kids the chance to read mutely to themselves and giving them the freedom take their ain book. Finally, there are schemes presently in topographic point to promote kids to non merely read more but to besides read for pleasance. Overall the topic of reading for pleasance has been reasonably good researched. However, there are spreads. One subject that requires more focal point is whether higher attainment leads to more enjoyment of reading or greater enjoyment lead to higher attainment as there is small research in this country. Although the bulk of research workers province that kids who read more and, bask reading are better readers, there is no deduction of its causality. Besides, although there is grounds of research into the country of reading motive, much of it has been conducted in America and therefore it is unknown whether it can be made relevant to the UK. For this ground it would be interesting to carry on work in the UK to see if the findings are the same or if they differ.

Talent Managment Process Essay Example | Topics and Well Written Essays - 500 words

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Literature Review - Essay Example The process design of a manufacturing system is critical and may need minimal errors for proper execution. Simulation plays a significant role in the manufacturing that would ensure that production flow is well facilitated. Simulations are usually conducted using lesser expenses, resources and time rather than just experimenting to develop uncontrolled designs. This is essential in avoiding carrying out experiments with the real system that can lead to substantial wastage. The results that are obtained from the model can be used as guidance after thorough analysis. The results obtained from the modelling are also significant in informing the changes that are seen in various manufacturing processes. The capital expenditures and system constraints can also be controlled as a result of the implementation of the simulation process (Nutaro et al. 2008, p.98). Simulation models address various issues concerning the manufacturing industry. Some of the most basic issues that are addressed through the use of models include the need to have the appropriate quantity, the right number of employees, performance evaluation, operation procedures and equipment usage. All competitive organisations need to work hard to ensure that they maintain their customers and win the hearts of new customers. They need to understand their product designs and how to make the products to their customers. This is because the products are found in the real world and the customers need the best experience they can get to enjoy the products they acquire from firms. There are a number of challenges and barriers that are associated with the implementation of simulation in firms (Nutaro 2013, p.38). Lack of experts to develop simulation models is a challenge for most firms. It is so because the development of models is always associated with experts who are well trained in simulation and modelling. It is only very large organisations that are capable of paying the services

Ontology, epistemology and methodology in information system Article

Ontology, epistemology and methodology in information system researches - Article Example 93), ontology was considered to be the â€Å"study of the categories of things that exist or may exist in some domain.† Moreover, he states that the product of an ontology is a â€Å"catalog of the types of things that are assumed to exist in a domain of interest D from the perspective of a person who uses a language L for the purpose of talking about D.† He adds that predicates, word senses, or concept and relation types of the language L are represented by the different types in the ontology in cases when these are used to provide a discussion of the topics in the domain D (Sowa, 1993). Viinikkala (2003) defined ontology as an aged branch of philosophy, the purpose of which is to establish the truth about reality by answering the persistent inquiry of what exists. Furthermore, she shares Sowa’s goal of ontology which is to provide an â€Å"objective description of reality and any domain of objects† (Viinikkala, 2003, p. 3). Table 1. Common elements in th e philosophical definition of ontology Gruber Sowa Viinikkala What is ontology? explicit specification of a conceptualization study of the categories of things that exist or may exist in some domain branch of philosophy that establishes truth about reality Goal provide specification for a representation of a world catalog of the types of things that are assumed to exist in a domain of interest provide an objective description of reality and any domain of objects 2.1.1 Objectivity philosophy In a philosophical sense, objectivity is believing in an issue on the basis of what can be said in favor of, and against, its truth, without putting any bearing on whether one would prefer to believe the truth or not (Yandell, 1999, p. 15). Objectivity does not require for one to have any amount of feeling for the belief to be true... This paper states that the increasing interest in the subject of ontology, epistemology, and methodology in information system researches is brought about by their extensive applicability in the domains of information systems analysis and design (ISAD). As information systems are practically representations of real-world phenomena and scenarios, it is considered an important thrust to accurately and appropriately identify the entities that need to be represented and, essentially, how these should be represented. Because of the extensive applicability of ontology and, consequently, those of epistemology and methodology, it would serve the field well if these concepts and other constructs pertaining to them are properly defined. Since different sources may provide a variety of different definitions for these terms, it will be wise to draw out the commonalities from these definitions. Moreover, it is wise to note that the definitions for these concepts are presented differently on a phi losophical level, as compared with those on a technical or practical level. These differences should be noted as well in order to better unify these philosophical and practical meanings. The concepts of ontology, epistemology, and methodology are gaining extensive applicability in the information systems. While there are, to an extent, some similarities between the definitions of these concepts in a philosophical sense and when used in information system, a closer look at how these concepts are applied in the information system reveals certain significant differences.

Reflective Portfolio 04014 Essay Example | Topics and Well Written Essays - 3000 words

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Democratic Leadership in Education Assignment Example | Topics and Well Written Essays - 2750 words

Democratic Leadership in Education - Assignment Example The finance department was considered by many as superfluous to the Agency, but the government was demanding more financial information, so the Agency was â€Å"forced to broaden their focus to make a bigger role for financial reporting.† Even without the Finance Branch, the Agency was able to function in a manner consistent with world-class standards both in its core business and in other areas of its business. In this case, the Agency felt that it would have done well without the finance department, but it is a subjective and therefore imbalance point of view. The imperative to form a new department enhances the function it discharges – in this case, financial reporting and management – according to the needs and strategies identified by the higher unit (i.e., the government). What the Agency considers its â€Å"world class† performance may only be in its view, which a balanced financial reporting system using accrual accounting should provide an imparti al view into. Issue Two: The existing system had to be upgraded, according to the senior financial officer, but it would result in a non-standard system. Furthermore, it was perceived as risky due to the fact that â€Å"so much money had already been spent on the existing system without providing a satisfactory system.† Establishing a new system would necessitate new substructures; for it to pertain only to the finance department would necessarily create a system not consistent with the rest of the Agency, but this should not deter the move where it is deemed necessary. As Alfred Chandler (1993) put it, a structure must support strategy, not impede or constrain it. Issue Three: The new Finance Director formed a small project team including Mark Black (MIS) and Henry Tell (senior financial officer) to determine requirements for the new financial management system. She also requested funding for the team. Consultants were not used for this assessment, but latitude and confidenc e were given to the existing staff and their technical background, with inputs drawn from key stakeholders through interviews. This appeared to be a wise move. In the development of new structures within an existing organization, it is important to build a sense of legitimacy and acceptance. Bringing in outside consultant who hardly knows the Agency would have been a mistake; although the resultant system might have been superior, if it were prejudged as unacceptable for being irrelevant, then the new unit may not get the chance to prove its system’s merits and the benefits it may provide the organization. The benefits of taking a structural perspective are that it focuses corporate activity to the specific goals it wishes to achieve, organizes and coordinates the efforts taken towards this effort, and therefore optimizes the firm’s resources. Resources should be organized to support vital functions, and organizational units seen as superfluous should be taken out (Lie vegoed, 1973). The usefulness of the structural frame, in this case, is to realign roles and responsibilities according to a new (accounting) environment, as well as to transmit facts and information.

Select two topics from the list and critically discuss how they Assignment

Select two topics from the list and critically discuss how they contribute to the effective operation of the Human Resouce Manag - Assignment Example An economic downturn also affects the reward system of the firm where the human resource management has to figure out a way to reduce the costs of rewards and still keep employees motivated (Ere.net. 2013). Economic Downturn: No business operates in isolation and is very sensitive to the outside environment. As an economy goes into a recession there is a significant decline in economic activity, a slowdown in industrial production, a decrease in consumer spending, loss of jobs, and a reduction in real income. For example Sherry FitzGerald a leading Irish residential and commercial estate agent was significantly affected by the recession as the volume of transactions in the residential market fell by 40% and their capital value fell by 50% ( Top of Form Roche, 2011). Bottom of Form . Due to this downturn, the Human Resource Management all of a sudden finds itself in the midst of problems encompassing all of its functions. It needs to reduce workers, ensure it maintains the motivation of the survivors, completely redesign jobs, and also try to gain the few opportunities that recession presents to the various firms. During the downturn of an economy, the human resource management must strive to maintain a balance between the interests of the employees and the organization as a whole. This scenario greatly affects the efficiency of the HR as it is faced with increasing constraints. Due to a decrease in economic activity, the management faces a decline in the HR budget and the main priority of the firm is to reduce production costs. Downsizing becomes the norm as companies critically review the allocation of their resources. Sherry FitzGerald however, did not initiate a redundancy policy right away, but decided that its chief HR policy would be to offer job protection and security. Salary cuts, recruitment embargo, career breaks and flexible working hours were offered to the staff and it was claimed that redundancies would be kept to the minimum. However, the comple x economic situation threatened HR with more problems as all the steps it had taken until now were not very effective in decreasing the cost. Thus, redundancies were seen as unavoidable and 31 employees were laid off. Cuts in salaries and reduction in fringe benefits was implemented once more. Layoffs put up a challenge for the HR departments, as they try to keep the existing employees motivated and appropriately trained. Reduced staffing levels and funds, and psychological problems faced by the employees during this hard time make the work of the HR difficult. All the events faced by the HR department of Sherry FitzGerald challenged its efficiency as many of their policies were not very effective in reducing costs and helping the firm through recession. However, by involving the staff and trying very hard to compensate its workers, it gained the support of its employees and was able to live through the hard times (Dtz Sherry Fitzgerald (Firm), 2010). The economic recession of 2007 created uncertainty for the American businesses and many are still hesitant in investing. According to the Bureau of Economic Analysis, corporate spending is increasing and GDP is expanding; but companies are still hesitant to hire again (Charles et al 2010). Many companies have also cut spending for the current employees, and won’t increase wages, benefits, and investment in hiring and training

The Killer Angels Research Paper Example | Topics and Well Written Essays - 750 words

The Killer Angels - Research Paper Example It will then provide an analysis of the events. The story begins with an account of events that took place on 29 June 1863. Here. a spy by the name Harrison comes at night from his spying base to inform General Longstreet that he has seen the Union troops moving towards the confederate’s camp. The information takes General Longstreet by surprise since according to him, General Stuart is supposed to be keeping an eye on the movements of the Union troops. As a result, General Longstreet decides that the confederates should act immediately by moving to the southeast of Gettysburg for them to be able to intercept the Union troops (Shaara 4). Shaara (6) notes that far down south, the Union troop’s commander general Chamberlain wakes up to a surprise finding that his Twentieth Maine troops have increased in number by more than a hundred when mutineers from Second main joined them. Chamberlain advises them to join the troops so that they can continue with the fight. However, only six concede and joins the Twentieth Maine headed by General Chamberlain. When general Buford of the Union arrives in the town of Gettysburg with his troops, they find that the confederates had camped nearby. He notices that war is looming and decides to position his troops of about two thousand men along the sloppy hills in the area. His decision to go to the hill is based on the fact that General Buford believes that the key to winning the war is position themselves on a higher ground as it would be easier for them to fight from above. Within the Confederate camp, the commander general Longstreet meets with General Pickett and others to strategies for the battle (Shaara 13). On July 1, very early in the morning, General Lee wakes up and is annoyed on realizing that Stuart is not available. He believes that the strength of the Union troops is dependent on the availability of General Stuart. As a result, he meets Longstreet who is intending to move to the

Area of Study †The Outsider Essay Example for Free

Area of Study – The Outsider Essay How have the texts encountered in your studies enriched your understanding of The Outsider? â€Å"You dont get to 500 million friends without making a few enemies. † An outsider is interpreted as someone who separates themselves from the rest of the society, intentionally or unintentionally. Sometimes, it is this outsider’s insecurities or physical appearance that contributes to this factor of their ‘isolation’. The play Othello by William Shakespeare and the 2010 film The Social Network directed by David Fincher are conclusive in portraying and analysing a significant outsider or group of outsiders through literary and cinematic devices, which enrich my understanding of this concept, later used to my benefit, demonstrated through my visual representation. Written by the famous English playwright William Shakespeare circa 1603, Othello explores the idea of ‘The Outsider’ through the two significant notions that enriched my understanding – insecurities and physical appearances, both of which are used to advantage and disadvantage the characters in the play. Othello is immediately introduced as the titular black general and the Moor of Venice, who has overcome racial prejudice to hold a renowned position in society and a marriage to a beautiful young woman, Desdemona, the senator’s daughter. The metaphor in the line, â€Å" an old black ram is tupping at your white ewe † indicates a sense of hostility that the other members of society have against Othello, using physical appearance and racist slurs to downplay the general, the majority of these comments being made by Iago, Othello’s advisor. Iago could be seen as an outsider in the play, but uses this characteristic to his advantage, being desperate for power and authority; he raises Othello’s suspicions about his wife’s fidelity. Iago is also known for foreshadowing events, as seen in the personification used in the line, â€Å"O beware, my lord, of jealousy; it is the green-eyed monster which doth mock the meat it feeds on † indicative of Othello’s future actions in the play. Othello, oblivious to Iago’s exploitations, undermines himself- an insecurity- seen in the pitiful tone, â€Å"Haply for I am black, and have not those soft parts of conversation that chamberers have † evident of his lack of self worth and vulnerability to issues relevant to his colour or race, enhancing my comprehension of The Outsider. The 2010 American film The Social Network- written by Aaron Sorkin and directed by David Fincher, strongly delves into the concept and deepens my understanding of the Outsider from the beginning. The protagonist, Mark Zuckerberg, like Othello, is instantly presented as a character who does not wish to interact with society directly and uses social networking to express his opinions, thereby the invention of Facebook. The lighting throughout the movie is an example of the many cinematic devices that are effective in demonstrating the different societal groups. As an individual, the dim lighting on Mark, in contrast to the bright lighting on the others in his group is indicative of Mark being an outsider, even within his own group. Also, the repetition of the word ‘asshole’ in several situations in the film is suggestive of how similar Mark’s character is to Othello’s – he allows himself to be looked down on. Erica Albright, Mark’s ex- girlfriend says at the start of the film, â€Å"†¦Itll be because youre an asshole,† and this is contrasted when Marilyn Derpy, the psychiatric nurse has her final statement at the end of the film, â€Å"Youre not an asshole, Mark. Youre just trying so hard to be. † Albright’s vindictive tone is representative of how an outsider can be portrayed when he or she is put down by others, further supported by Derpy’s somewhat sympathetic yet wary tone. Mark’s tolerance of being exploited further enhances my knowledge of the concept of the Outsider, especially through the characters that manipulate him the most – the biggest of these being Sean Parker, the founder of Napster and the first president of Facebook. Sean’s character is much similar to Iago’s, as he is as much as an outsider as he is an insider. The repetition of ‘cool’ as Sean defiantly says to Mark, â€Å"A million dollars isn’t cool. You know what’s cool? A billion dollars,† shows how using such simple socially acceptable terms can influence a person’s decisions, especially characters like Mark, whose insecurities play a massive role in creating the atmosphere of ‘The Outsider’. My visual representation is an amalgamation of the perceptions of the Outsider that I derived from analysis of Othello and The Social Network. Using the same template as the given image, I drew the figure and his surroundings on the inside of the room in black and white, also giving prominence to the central figure, outlining ‘him’ in a darker colour in contrast to the chair he is sitting on. The personage is looking outside, into a colourful world, of which I have used many different colours to show the difference between the inside world and the outside world. As in Othello, colour plays a major role in distinguishing between outsiders and insiders. Using colour, I represented the character to be the salient black and white figure in a black and white environment, but this is merely the ‘inside world’. I have chosen the persona’s gaze to lead the viewer to focus on the colourful outside world, demonstrating the differences between the inside world and the outside world. The individual is recognised as an outsider, not only in his own micro world, but in his larger macro world. Therefore, the conceptualisation of ‘The Outsider’ has been enforced through cinematic and literary devices used in the texts Othello by William Shakespeare, through the notions of colour and physical appearances and The Social Network directed by David Fincher, which reiterates how manipulation and downplay of colour and physical appearances can lead to being in a solitary state as an individual. My visual representation incorporates these ideas into a single ideology, evidence of how these texts have enriched my understanding of ‘The Outsider’.

Media Reaction Essay Example for Free

Media Reaction Essay Introduction The media reaction to immigration problem in the United States is as diverse as the cultures and people it impacts. While there does exist some common public and political views there is also factual information which could alter those positions. The media piece, discussed here, found on the website: Los Angeles Times Politics.. This paper will use the media format to address the questions on the media reaction toward immigration. What is the historical framework on this issue? On March 26, 2009, Sen. Richard Durbin introduced the Development, Relief, and Education for Alien Minors Acts of 2009, known as the DREAM Act. What is the political content of this issue? The DREAM Act is a bill that was reintroduced within the U. S. in 2011. According to Wikipedia (2013), â€Å"The DREAM Act is the latest issue in Immigration Reform. The DREAM Act is the Development Relief and Education for Alien Minor Act changed the lives of illegal immigrants. The DREAM Act extended price cuts for in-state college tuition and speeded up the citizenship process. † Conditional Permanent Residency allowed an individual to work, drive, and travel aboard for long periods, up to 365 days in total for six years. What message does the media piece attempt to portray? Per the article, the Republicans were against the DREAM Act wanting to deport the immigrants back to where they came from. What message does the media piece attempt to convey? Was the media coverage biased or unbiased? Was the issue sensationalized or portrayed objectively? How might the media coverage effect the public perception of the issue? Does encourage or discourage prejudice, discrimination or stereotyping? The article attempts to provide perspective which addressed both the concerns and different views of the DREAM Act immigration issue in the United State. The coverage present here was bias and portrayed objectively. Carol P. Harvey, â€Å"The exploration of the immigration policy and reform is a volatile and complicated issue socially, politically, and legally. â€Å"This media presentation reinforced that with it media representation of the â€Å"DREAM Act,† proposed by the Democratic Congress and opposed by their Republican counterpart. † â€Å"It further present arguments that Obama’s program, done by executive action, does not give such immigrants legal status but it at least protects them from deportation from two years. Amendment sponsor Steve King, is a strident opponent of relaxing U. S. immigration law. He said any changes to U. S. policy should be enacted by Congress, not orchestrated by the present. † (Mascaro, 2013). If you were a manager affected by this issue and its media coverage, what inclusion strategies from this week’s reading might you implement to moderate the media’s effect on your employees and to promote inclusion in the workplace? As a manager I would include all workers in the workplace. If the worker is undocumented or not, while in the work environment by law all workers are to be treated equally and fairly. The globalization of the work place, and the diversity it brings has all employees thinking of themselves as more than just an American, as such I cannot and should not take any action or allow any which maybe discriminatory or prejudicial in nature. I would uphold all the laws and policies of the company and until told otherwise, I would treat all employees on the presumption that I or the company did not â€Å"knowingly† higher an undocumented worker.

Why Do We Need Global Governance Politics Essay

Why Do We Need Global Governance Politics Essay Ruling the world has been the main aim for every major leader throughout history. It is the feeling of power and achievement that makes one feel superior to any other citizen with older examples such as Alexander the Great to later (1900s) ones such as Hitler and Lenin who eventually aimed for the same concept. However, the consequences of the actions of these leaders also resulted in corruption and revolution. Not only conflicts between average citizens were created, but also nation states prepared themselves to fight back. Since the Second World War, organizations and unions have been created to maximize global governance and interference in order to prevent unbalance between states. Not only should one country have a say towards world issues, but decisions should rather be taken together and internationally which is the main characterization of global governance. Global governance derives from local democracy. The local laws further expand to national law where unions or organizations such as the European Commission unite the local and national votes into one. Today, global governance is at a point where it is being observed by not only statesmen but also its citizens. It has reached a peak where the involvement and cooperation of all societies is vital. The world situation is worsening where jobs have been lost; most farmers have been replaced due to globalization and environmental issues have cost billions. Yet, the biggest test (since the formation of UN) that global governance has been put to is the major economic crisis during these past recent years. It has experimented the boundaries and abilities on how states have taken action in the direction of governance and responsibilities towards world issues. It is therefore vital for such issues to be acknowledged, understood and spoken out about and by applying the three points, decent coope rations between states are created, debated upon discussed on how to tackle these issues. State-building With global interference and governance, new states that dont have the ability to nationally build themselves up get the aid needed to sustain their state (e.g. Kosovo) from international movements and organizations. This concept also applies to failed or collapsed states for legitimate reasons. An example of this is the post colonial states. It was after the Second World War when states were being de-colonized and were gradually attaining independence from the help of the UN trusteeship council that assisted them to attain and stabilize their independence. This illustrates and proves that without global governance, that would not have been possible. A federation of all humanity together with a sufficient means of social justice to ensure health, education, and a rough equality of opportunity, would mean such a release and increase of human energy as to open a new phase in human history. H.g Wells  [1]   It is a key role to have international involvement for a sustainable working economy and fair global politics. With globalization, one of the most important factors is the functioning and facilitation between borders and governments cooperating. By standing united, countries have more capacity through joint efforts than they most likely individually both economically and politically. An economical example is taken with the agricultural subsidies in France. Today millions of Euros of Frances GDP goes to agricultural farmers as subsidies every year, it is most likely that this would not be a possibility if it was not for the common policies which it is heavily dependent on of the European Union and the cooperation of countries such as Germany (being called the core countries, with France of Europe  [2]  ) -a major supplier of French subsidies. Schengen By referring to the Schengen Zone, one can clearly see how global governance has turned to work out for the best. It is kept as a foreign policy where it first (of many reasons) make travel exceptionally simple. Another byproduct with the Schengen Zone though is that it also controls criminal movements. E.g. one may believe that it is very simple for criminals to pass around borderless countries without being checked at borders and sent back to their original location. Yes, indeed this is true, though at the same time it is very difficult for them to hide. When looking back before the creation of Schengen, if a criminal had illegally left and fled a country, due to judiciary policies and processes, these two countries (the original country and the one where the criminal fled to) would have to go through legal negotiations and procedures to be able to send people with such criminal records back. However, today due to being in a joint venture or an agreement, such issues do not occur. Instead of each country being very compact with its rules and borders, zones such as the Schengen have become stronger as a whole and less harsh internally. So yes, it may be very difficult to become part of the Schengen, but once you are in, you are free to go wherever within the border. WTO World Trade Organization EU is aiming for a good common market between all nations including fair trade, therefore many organizations have been created to to keep issues such as trade and production of supplies arranged and fair between all countries. The World Trade Organization is the only global international organization that deals with the rules of trade between nations  [3]  . Although the system has various flaws, the core values or the principles are important in bringing countries and policies together. The way of cooperation may be strong; however the idea behind it is to establish fair rules and trades so that countries unlike e.g. the US can as well compete in the global market. This was a main aim of global governance which has proved to have some succession. An important factor to keep in mind though is the comparisons of how the globe is today compared to the past. These days, the problems we face are different to the ones before. There is more terrorism (as people go by such means to get their voices heard), there is a more rapid climate change, financial problems and also pandemics such as HIV, which cannot be tackled easily and will be in need of global efforts. It is therefore very difficult as an individual state to face these problems and tackle them than it is more likely with the help of the trusteeship of other countries. Global governance is a vital key towards mitigating conflicts and wars. Before the League of Nations, there was barely a platform for nations to meet and do decisions together. It was basically only individual states and the congress of Vienna and the Council of Europe. In other words, today, if a state wants to go into war, she can be stopped by its membership partners and together they will deal with the problems not having to use armed forces. If you compare this to the times before global governance was so important and played a role, then this country would already be preparing for this war. This proves that trusteeship is based on respect towards one another. It is like the second voice that makes you double think and council to before taking it a step further. The League of Nations (1900-1924) The League of Nations was an important breakthrough after the First World War with one main task: to maintain a war from happening again. It was after the chaos that erupted from the treaty of Versailles that people looked for hope in this league and mainly wanted stability. This international body was created by Mr. Woodrow Wilson, who also was the president of the United States. What is ironic though is that the US decided they would not join this league, being as powerful as they were and as isolating as they were becoming. The idea behind the League of Nations was very bright and many were keen on how it worked. Britain and France were the two most important nations that had joined this league as neither Germany nor Russia was allowed into it due to its internal problems. Germany who is claimed (by the Treaty of Versailles) to have started the war was not seen a as a part of the international community and was therefore not allowed to join the decision makers in the League of Nations. In one way though, this was a great relief to the league as it did not have to finance the country in bad times. In spite of the joining of these two nations, the league was a good idea and it was a kick-off for global governance. It aided countries economically though not militarily (as in what the United Nations is doing today) due do its lack of weapons after the World War. The league has been proven to be successful and given a great push towards global governance, the members together have prevented wars from occurring and by this cooperation, communication between the members has been enhanced. Which reforms are needed in the UN for global governance? Following the current economic situation in the world; booming of sub-national communities, the rise of strong nation states, successful regionalism and no compatibility in the globalization, things are bound to go on as long as there is no democracy and compromises triumph at all levels, so it was the responsibility of the UN to step in and make the difference (Reforms at the UN). The UN is also charged with the responsibility of addressing governance challenges in sub-national and national frame work being one of the major international community organizations and has to take the role of supporting national governments democratic reforms. They have been claims on a major disconnect between the management of the international communities and the reforms that are associated with them. Gupta (p346) says that due to the above conditions, the UN had to do something and tackle those pending reforms. Though it had very many topics to be addressed, the main areas of concentration were sugg ested to be economic issues, security and legal affairs. It should be noted that the UN role in the mentioned issues vary and differ from each other. Calls for reforms were also received from world leaders such as the French President Nicolas Sarkozy. Felder (p36) asserts that he warned the UN that time was running out for them to make global governance reforms on economic, political and environmental crises. He stated that the world was facing a lot of challenges like global warming, recession, poverty and nuclear proliferation and said that the world is getting impatient of waiting for the reforms. He mentioned some specific areas that he felt really needed to be reformed like the expansion of it membership, restructuring of the International Monetary Fund and the World Bank, equal rights of voting among nations and the curbing of the green house gases. The Italian Prime Minister Berlusconi also called for reforms in the Security Council so as to make the body more representative and effective and economic reforms that would take into account the voices of more countries. Reforms needed in the UN for global governance Most of the panel members were for the idea of the reforms being undertaken by the United Nations but some still said that no reforms were needed. Though there were some disagreements here and there on some specific issues like the World Health Organization and the Food and Agricultural Organizations, the call for reforms was clear both from inside the UN and the outside world. The reforms cut across several areas and agencies and differed from one to the other depending on the importance and the how adverse the area was affected. On July, Kofi Annan released the Maurice Strongs plan who was the Executive Coordinator to begin reforms of the United Nations which at that time was considered as a sprawling system. The reforms mainly involved the implementations of the many recommendations that were brought forward by the commission on Global Governance (Klingbeil, p349). The UN had appointed a Commission to look at the global economic and financial crisis and it had come up with its own recommendations reforms. The reforms covered areas such as; The International trade in Agriculture and the Right to Food. As a branch of the right to live, the right to food was aimed at guaranteeing every human being to be free from hunger. To achieve this, the Agricultural trade policy had to be formed to help fulfill this right. This was not obvious as it could also serve as a hindrance if it was conceived but in neglect of the human rights (Bongang, p86). It called for all the states to respect all the human rights while entering trade agreements. Basing on the report from the commission, especially the part covering the World trade Organization and the right to food suggested the strengthening of the special role of agriculture in trade agreements. This would ensure that the two are compatible with the states responsibility to fulfill its populations Food rights. The commissions came up with the possibilities to reconcile the human rights requirements and trade policies (Global Policy Forum). The commis sion also had recommendations towards a Socially Responsible and Democratic Global Economic system. It suggested for transparency, accountability and governance in central banks, national governments and international financial institutions. These institutions had rushed blindly with efforts to rescue the global financial system and the reforms were to step in and check on this urgent pace. The commission then came up with proposals and principles which would strengthen these reforms and enable the institutions move towards a more democratic global economic system and socially responsible. The proposal faced challenges as these institutions denied some of the allegations on transparency and accountability (Zifcak, p50). Like the Central Bank claimed that it would be transparent only if it followed simple and previously policy goals particularly on commitment to use monetary policies in fighting the price inflation on commodities and not asset bubbles. The policy asserted that the as set inflations can be ignored considering the consumer price inflation and at the same time the asset deflations also cut into profits. The Security of Council also came to question and the commission suggested a new approach to it. This was not the first time the Security Council had come under scrutiny as the UN members had been discussing reforms on it over decades but nothing had really come out of the discussions. The suggestion was that a council which was newly forged and one that had a common ground on which progress could be easily made. The Security Council is charged with the responsibility to maintain peace and security internationally. The council comes up with resolutions that bind all members the UN Member States. The responsibility needed a lot of reforms in order to become more democratic, transparent and accountable to the UN member States and to the public. The reforms are as delicate as they are political in nature and the situation worsens when it gets to enlargement and debates covering regional political rivalries. The procedural issues also make the reforms more complicated as there are some w hich can be implemented while others require voting which will need amendments in the UN charter and changes in the council composition. The proposals may result to the Member States holding on to their old positions although they will be given the freedom to change (Oxford Journals). Members are also going to find other avenues to address their issues and the reforms will remain a national interest issue that have strategic interest regionally and global power ambitions. The International Financial System also needed reforms according to the commission as it was at the peak of financial crisis hence something had to be done to avoid such situations in future. It advocated for the repudiation of the US dollar to be the key international currency and that it should be able to bear responsibilities that come along (Herman, p213). The commission also insisted on the importance of adjusting mechanisms that will solve the imbalances in the international payments and how the capital controls stabilizes the international financial market. It directed most of its efforts on the role of the regional monetary cooperation. The reforms faced challenges from the US which was against any changes that would result to the dollar loosing its standards though it accepted to adjust the voting shares between European countries and Asia. There was a strong call for sustainable Governance for the 21st centaury. To attain this, the UN had to address economic and environmental crises and the changing geopolitics. The UN was running out of time to position itself in a way that it could effectively manage the new global changes that included the financial and economic crisis, energy and food crises and climate change. Hence the commissions recommended the transformation in policies governing human resource and provide findings for UN research. It also came up with ways of improving the leadership policies by Secretary -General especially in times of crises and the establishment of an institution that was independent analytically. The UN was asked to improve its own policies on research capacities, planning and better division of labor between other multilateral organization and the UN. The UN also had to check on its democratic support and it was challenged to come up with a new beginning democratically. The financial cri sis was believed to be the opening for democracy support and to achieve a democratic future, the UN was supposed to respond directly to crisis especially concerning economic vulnerable, it should direct specific focus on young democracies and support them and come up with ways of strengthening international organizations. Which model should we use in global governance and why? When it comes to governance, all aspects should be included so as to come up with a government that is efficient, democratic and meets all the needs and expectations of the people it governs. This is to say that in governance, the executive, legislature and judiciary should not be divided into separate and independent bodies. Such divisions limit the proper working of the government and the excesses by the government since all these three are required for making, executing and administering laws. This not only applies to a nation but cuts through even for global governance hence the best method that can be used in global governance should be a model that includes all the three branches of government. With the incorporation of all the three, then we will achieve the global governance that we need. With the prevailing world situations and crisis, we need institutions and governances that are democratic, transparent, accountable and those that can work properly with the civil societies and the NGOs. All these are beyond what a single country can achieve no matter how powerful it may be to solve all these and still be responsible enough to cater for the responsibilities of all the mankind. Trenkov (p90) says hence the need for a world institution which has the legitimacy, clout and the caliber to handle effectively all these weaknesses and enact the possible reforms. An organization that can be fit to do such is the UN. We need a government that will ensure that international cooperation grows stronger despite the rise in the number of rifts and divides, global governance that will provide solutions to the increasing security concerns, come up with policies that will strengthen the c ivilians and not the military. One which has policies that protect and conserve nature and also addresses all the causes of insecurity clearly providing good solutions. All these are just but some of the roles the UN. The UN considers dialogue and diplomacy in handling military parties, pass resolutions and sends peacekeepers to solve disputes. The UN has peacekeeping troops and personnel in more than 110 countries which are normally send all over the world for peace keeping missions. Some of the organizations that have exercised global governance include International Criminal Court, MDGs and Kyoto. The NGOs and civil societies have also been working globally without biases. They have worked together in issues like protecting the environment, helping the poor in fighting HIV/AIDS and have taken part in prosecution for crimes against humanity. Treaties such as the Nuclear Non-Proliferation Treaty have contributed in large extent to the global security and economic development. What are the main difficulties when achieving global governance? The issues and difficulties with global governance usually start at the same point which is state sovereignty. The Westphalian system the concept of nation-state sovereignty based on two principles: territoriality and the exclusion of external actors from domestic authority structures   [4]  is widely popular and accepted worldwide. Any kind of attempt of an external interference with any kind of domestic issue is usually not widely welcomed. States can feel this comes with a loss of their independent decision making. However what one must always consider is that all states are involved in the decision making process and that means that the outcome selected is a product of their thinking as well. It does not mean that a state can be governed by a third power and that it can interfere in its issues without their permission. Other than the actual issue of loosing the concept of self decision making and sovereignty, the concept of the ruling system of global governance itself is often considered a problem. This is mainly related to the way of how for example the United Nations system is carried out. As it is the largest decision making body in terms of the global governance issue, it can be used as an example for any further innovations of the system. Overall the main difficulty to overcome in the UN is the system of votes and the share of power. There are two main problems with this topic. Firstly the system of votes gives every country the same vote no matter what size, political and economical characteristics it might have. As this may seem like a rather fair system, which is how it was initially meant, in real daily basis of decision making in the UN it means that states much smaller in size and economical power can decide on issues which do not relate to them at all or will not influence them at such a large scale. The second problem the UN might have in terms of its power sharing is the widely criticized Security Council and overall the fact that a few set selected states with rather larger amounts of power, govern the UN and have a bigger say in the decision making process which is then unfair because no matter what issue comes up a hand full powerful countries in the world will always be at the centre of the decision makin g, often rather than those who would be influenced by this issue in the future. Another major issue of global governance comes down to the characteristics of a democratic process. In an ideal democratic discussion as all parties should be heard and considered and a debate over all the concerning aspects should be carried out, the process of decision making through global governance can be longer as compared to the one on only a national or regional scale. As the duration of the decision making process grows the effectivity of the policy implemented declines. To conclude the major points that make it difficult for achieving global governance these would include : fears of losing state sovereignty, criticism of the vote share both in the General Assembly and the Security Council and the speed of decision making and its effects on implementing various policies. How to overcome these difficulties of global governance The reason behind why some states are threatened by global governance and fear the loss of sovereignty is due to the fact that either they feel excluded from the decision making and fear that they will be ruled by another power or that there are issues which tackle topics that might be considered as nationalist. To improve this a different system of voting sharing could be imposed. If decision making only touches a few countries than these countries should have a bigger say in the process as it will concern only them and no one else. However it is important to somehow maintain the process as of course countries may be biased. Therefore this policy would usually not be helpful if only one country is concerned by a topic as naturally it would just defend its stand without any need to compromise. On a regional scale of a few countries that all understand the issue and might bring something new into a collective debate, it would be more progressive to only apply regional governance rather than global. Another positive aspect of this solution would be the fact that countries that are not involved with such an issue what so ever would not spend on time on such things and would be able to focus on other important issues that need to be solved. The fact that certain issues may concern topics that touch the nationalist side is widely known. As the sense of nationalism usually varies across the world it is very difficult to point out exactly what topics should be off limits when it comes to the decision making. While topics such as culture are very obvious, other aspects vary as different countries take pride in different areas and losing the power to fully ad solely decide in such areas would mean losing a sense of national pride. Such topics that should be off limits should be discussed and decided by the general body of the global governance to avoid any sense of misunderstanding and unnecessary pressure in the future. A reform in the Security Council has been widely discussed. It is obvious that this system does not fully support democracy but on the other hand benefits few and takes away power from the small states. The main problem with Security Council seems to be the fact that the setting we practice now in the UN can be rather permanent. Some suggest a rotating presidency would bring more efficiency in the Un as the decision making would then be balanced. However this on the other hand might not be the most effective solution as any kind of mistake could be blamed on the ruling circle before the present Security Council. One of the greatest improvements global governance needs is interconnectedness. As global governance is an aspect of globalization it should stand up to the standards of growing interconnectedness of the world. This means it should connect its public and private sectors, regional and global aspects and encourage citizenship participation. A greater interconnectedness of public and private sectors be it in the economical, educational or medical sector would not only help to improve these areas by bringing in new aspects and a broader view on things but would work in a greater stabilization of the sectors and most importantly it would possibly prove more efficient in implying certain policies and would make it a faster process when implementing various policies. A more cooperative regional and global approach would help focus on the areas really needed in regions in turns rather than trying to generalize a solution which may not be as efficient at times. If regions were able to present a unified solution in the start it would mean that the issue of single votes would not be as problematic as before. An encouraged citizenship participation could bring in new ideas and aspects and again a more focused approach on certain ideas. A citizens view might bring in new insights and ideas which on a greater scale if they are unified can serve the populations specific needs rather than generalized policies. It should be a vital point in the decision making of global governance which is only highlighted by this quote of Listening to what citizens have to say is the surest way of meeting their needs. And the organization of world governance needs to be founded on the satisfaction of these needs. The principles of citizenship are therefore a necessary condition in the creation of any new model for managing the planet.  [5]   It is important to understand why achieving global governance is so important, what it would bring to world citizens and what are the criteria for overcoming difficulties with global governance. For this it seems rather appropriate to quote Dr. Rajesh Tandon, president of the FIM  [6]  (Montreal International Forum) and of PRIA (Participatory Research in Asia) and his works on Democratization of Global Governance for Global Democracy: Civil Society Visions and Strategies (G05) conference. Democratic policy at the global level requires legitimacy of popular control through representative and direct mechanisms. Citizen participation in decision making at global levels requires equality of opportunity to all citizens of the world. Multiple spheres of governance, from local to provincial to national to regional and global, should mutually support democratization of decision making at all levels. Global democracy must guarantee that global public goods are equitably accessible to all citizens of the world  [7]   Conclusion So to conclude it is important to understand the points mentioned above fully as without legitimacy and control of power, equal opportunities to all world citizens, democracy and accessibility of public goods and services a reform of global governance is not possible as it needs the basic criteria to develop. Fears of losing state sovereignty, issues of nationalism, criticism of the vote share both in the General Assembly and the Security Council and the speed of decision making and its effects on implementing various policies all have to be dealt with through a changed voting system in the UN, areas restricted to global governance and areas that are off limits and should only be dealt with on a national scale, a reform of the Security Council and very importantly a greater need of interconnectedness on all levels. The UN would not have managed to meet its expectations and the requirements of the 21st century without reforming several aspects of its governance. Its responsibility is to protect the ordinary people against poverty, conflicts, diseases, hunger and erosion of the natural environment. With the reforms at place, the organization is now in the best position to carry out these global governance issues that happen to be under the jurisdiction of the organization, it is independent and indispensable to the international community and has all it takes to handle global governance issues. Hence we can see that the UN is the best global governance we can have to promote peace, rule of law, protection of human rights and development of the poorest regions in the world. Bibliography/Sources